Samuel Assad

Radio Broadcaster / Journalist / Reporter / Podcaster


Sam is an Irish journalist and radio broadcaster who first began studying journalism at Rathmines College where he gained a FETAC Level 5 Certificate in Journalism and Public Relations in 2012 and then a Higher National Diploma in Journalism in 2014.

In 2016, he completed a BA (Hons) degree in Broadcasting and Journalism from the University of Wolverhampton where he was awarded a first-class honours.

Since graduating, Sam has worked with Classic Hits 4FM as a researcher and broadcast assistant.

Currently, Sam works for Dublin City FM as a production manager, producer and broadcast journalist where he has undertaken a number of duties and responsibilities including:

  • Presenting a news and current affairs weekend programme which involves researching, reporting, preparing running orders, writing briefs, booking guests, conducting interviews and vox pops
  • Producing and hosting the premier weekday morning magazine show
  • Preparing, scripting and reading news bulletins live on-air
  • Hosting a programme¬†in conjunction with Dublin City Council which involves interviewing people from all walks of life about events happening in Dublin and more
  • Representing the station at press briefings
  • Editing audio packages with digital editing software for broadcast
  • Managing the social media accounts including Facebook, Twitter and Instagram
  • Ad hoc administrative and clerical duties
  • Responsible for management of audio catalogues

Furthermore, Sam was a digital journalist at The Irish Sun where he wrote news articles covering current affairs, politics, crime & more.

In addition, Sam also hosted a podcast titled “The Third Degree” which aimed to provide insightful and informative commentary on the latest stories and topics making the news.