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Sam is an Irish journalist, producer and broadcaster who first began studying journalism at Rathmines College where he gained a FETAC Level 5 Certificate in Journalism and Public Relations in 2012 and then a Higher National Diploma in Journalism in 2014.

In 2016, he completed a BA (Hons) degree in Broadcasting and Journalism from the University of Wolverhampton where he was awarded a first-class honours.

Currently, Sam works for the Oireachtas TV channel as a Presenter and Producer conducting regular interviews covering government committee report launches, press releases, foreign dignitary visits and more. Sam also produces weekly, daily and monthly news related content as well as longer-term programming formats, special events and historical program formats.

From 2020 – 2023, Sam worked for 103.2 Dublin City FM as a Production Manager, Producer and Broadcast Journalist where he undertook a number of duties and responsibilities including:

• Presenting a news and current affairs weekend programme which involves researching, reporting, preparing running orders, writing briefs, booking guests, conducting interviews and vox pops
• Producing and hosting the premier weekday morning magazine show
• Preparing, scripting and reading news bulletins live on-air
• Hosting a programme in conjunction with Dublin City Council which involves interviewing people from all walks of life about events happening in Dublin and more
• Representing the station at press briefings
• Editing audio packages with digital editing software for broadcast
• Managing the social media accounts including Facebook, Twitter and Instagram
• Ad hoc administrative and clerical duties
• Responsible for management of audio catalogues

In addition to his broadcast work, Sam is the host of the long-form interview podcast Conversations with Sam Assad. The podcast features in-depth, reflective conversations with politicians and other public figures, focusing on personal journeys, leadership, decision-making and the human experience behind public life.

Furthermore, Sam was a digital journalist at The Irish Sun where he wrote news articles covering current affairs, politics, crime & more.

In addition, Sam also hosted a podcast titled “The Third Degree” which aimed to provide insightful and informative commentary on the latest stories and topics making the news.